Marketing From the Inside Out

Cynthia Riggs, MBA

Marketing is often thought to be the most important aspect of doing business. True or not, most people in business accept this as so and act accordingly. You tend to build your business development activities around this belief and much of your time and energy goes into marketing your products or services.

Given this, what is effective marketing and how do you become better at it? You will be introduced to the Biz Diva overview on Marketing from the Inside Out™, learn the importance of knowing your Ideal Client/how to determine who they are, and construct a success story for marketing your business (all in 30 minutes!).

Cynthia Riggs MBA, is the Biz Diva; an accomplished speaker, innovative educator, and dynamic leader. In 2004 she sold Making It Big, her multimillion dollar mail order/catalog company and began her fourth enterprise, Women Building Business, working as a consultant and teacher of business development to small and micro business owners. She draws upon her invaluable experience to help businesses garner growth and financial success of their own. She is a certified One Page Business Plan® consultant, facilitates monthly business development groups, teaches an innovative marketing program, and is passionate about financial literacy. Learn more about the work she does at www.bizdiva.biz. Here is her brochure.

Video Recorded August 15, 2012